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Live videos Facebook win followers but are not yet profitable(live streaming equipments

Caroline Modarressy-Tehrani Huffington Post interviewed Wyclef Jean in a live broadcast from Brooklyn Bowl in Brooklyn, New York. Credit Joshua Bright for The New York Times.

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When extreme weather affected Atlanta in early March, Brad Nitz, a meteorologist from a local television station, WSB-TV, kept us informed viewers through live video on the website, as it has done for years.

But this time he did something new. He turned away from the television camera and headed for an iPhone that was transmitting in real time ... on Facebook. Meanwhile, the director of social networks of the station, Jonathan Anker, watched as the audience fired on Facebook.

At its peak, the broadcast reached 8800 spectators at the same time, and the segment has been reproduced more than 77,000 times in total, much more than the typical audience of the season.

The numbers "were seriously out of control, but very good way," said Anker.

Experiences like this have enchanted media companies with the ability to post live videos on Facebook, a feature that was released a few months ago. For years, companies have sought ways to answer these three difficult questions: how to attract people to the live video on internet ?, how to reach mobile devices people? and how to get more out of the 1.6 billion users of Facebook?

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Brad Nitz, WSB-TV meteorologist, a television station in Atlanta, during a live broadcast in early March.

Now they hope to have found an answer. But there are also some concerns emerging within companies about whether the profitability of this effort.

Currently, Facebook users can tune to a program that produces celebrity presenters E !, with sitting behind a desk of the type used in the news. TMZ transmits real-time daily gossip and connected live to the minute information. Local news presenters are broadcasting live from the scene, during commercial breaks and even while makeup.

"This could be a transforming step," said Liz Heron, executive editor of The Huffington Post, which recently restructured its video production to make it easier to distribute on social networks. "I feel it's a really different mobile element".

Inside Facebook, interest in video is also significant. According to three people directly involved in the initiative, who spoke on condition of anonymity, it is one of the highest priority projects for the company.

Mark Zuckerberg, the company president, has made Facebook Live in one of its flagship projects, and according to two informants; devotes substantial resources and efforts. Facebook plans to announce a set of new features and partners in early April and F8, the Facebook developer conference in San Francisco.

The company declined to give more details about these ads.

However, there is still a little fear into the media at the idea of ??relying on another product Facebook. Most of the questions have focused on estimating how much money could get from these video streams in real time. Earnings from these emissions could come from advertising, subscriptions or single payments per event.(webcasting equipments)

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The interview con Wyclef Jean in a iPhone Credit Joshua Bright para The New York Times.

Facebook has given priority to get the live streaming videos reach as many users as possible. It has endeavored to speak with media companies on live broadcasts, but remains vague about the profit sharing models or subscriptions.

It promotes the philosophy is to "build first, make money later", which can be frustrating for the media, especially for those who are striving to understand and adapt to major changes in the industry. However the intriguing possibility to reach the huge audience of Facebook exceeds any frustration.

"This is just the beginning and, as with all products of Facebook, we develop for people; however, we are committed to finding a model of sustainable profits for partners who share live videos on Facebook, "stated Simon Fiji, product manager at the company. "We are thinking carefully. For us, it is important to create a good experience for people on Facebook and also works for our partners. "

The means dedicated to producing original videos to their Facebook pages last year have not yet seen a significant gain, despite the assurances of the company. But the video online has been an ongoing struggle for the media for two decades, so it's hard to resist any possible route to success, especially one that requires little investment.

"This whole issue has been very encouraging," said Allison Rockey, program director Vox.com. He added: "Get an iPhone and a microphone, and practically started."

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Miembros del equipo de Huffington Post grabando a Wyclef Jean en Brooklyn Bowl. Credit Joshua Bright para The New York Times

One attraction for the media has been the sense of regaining control of the news broadcast on Facebook, the main source of information on social networks and where publications are organized according to a computer program unclear.

With Live, live broadcasts shown above on the walls user, a prioritization that Facebook has publicly acknowledged. The service also notifies users via their mobile applications when their friends or some pages that follow begins transmitting.

So far, put a video on the service can only be done with a Facebook application on a mobile device. But the company is considering letting some media transmit live video using your professional recording equipment from his studio, according to people who are aware of the plans of the company. These new efforts could introduce a more professional and polished live programming for audiences of Facebook stage.

Facebook's ability to gather large audiences help Live Periscope compete with Twitter, an application that helped popularize real-time transmission on mobile last year. Periscope has been growing rapidly, according to the company. However, some companies that have used the two products ensure that the total number of viewers favors Facebook.

YouTube, the largest online video site, is also developing a mobile application video online, according to a former director of Google, which owns YouTube. This person, who has been in talks on the possible application, speaking on condition of anonymity because the project is still in development.

Donald Alexander, director of social media and audience development at TMZ, the celebrity gossip site said: "With so much promotion for Live Facebook platform, I could come to life itself."

Alexander said that TMZ was more interested in Facebook than on other platforms, such as Periscope. However, when asked about the details of his talks with Facebook about advertising, subscriptions and technological product changes, Alexander replied: "I have to be honest, right now they are not saying much about it(streaming service provider)."

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